CostIndexUSA

Appleton, WI vs Des Moines, IA Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

WI
Appleton
92.4
overall index
$1,125/mo rent
More AffordableIA
Des Moines
91.7
overall index
$1,250/mo rent

Des Moines is slightly cheaper than Appleton — 0.8% lower overall cost of living.

To match an $80,000 salary in Appleton, you would need $79,400 in Des Moines. Calculate your salary ↓

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing+19.6%
Appleton
70.8
Des Moines
84.7
🛒 Groceries≈ Equal
Appleton
93.8
Des Moines
93.7
🚗 Transportation6.5%
Appleton
104.4
Des Moines
97.6
🏥 Healthcare6.5%
Appleton
94.4
Des Moines
88.3
Utilities6.6%
Appleton
90.6
Des Moines
84.6

Salary Equivalency Calculator

Enter your current salary in Appleton to see what you'd need to earn in Des Moines to maintain the same purchasing power.

$
Equivalent salary in Des Moines, IA
$79,400
$600 less needed in Des Moines

Formula: salary × (91.7 ÷ 92.4) = salary × 0.9924. Based on BEA Regional Price Parities.

Housing Market

Appleton, WI

Median Home Price
$333,000
Median Monthly Rent
$1,125
Housing Index
70.8
Price-to-Rent Ratio
24.7×

Des Moines, IA

Median Home Price
$285,000
Median Monthly Rent
$1,250
Housing Index
84.7
Price-to-Rent Ratio
19.0×

Des Moines has 19.6% higher housing costs compared to Appleton.

Income & Job Market

Appleton, WI

Median Household Income
$84,000
Per Capita Income
$47,900
Unemployment Rate
1.8%
Population
77,315
Top Industries
ManufacturingHealthcareFinanceRetailEducation

Des Moines, IA

Median Household Income
$82,700
Per Capita Income
$47,100
Unemployment Rate
3.1%
Population
214,237
Top Industries
FinanceInsuranceHealthcareGovernmentManufacturing

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Appleton, WI
6.2×income-to-rent ratio

84% of income left after rent (median)

Des Moines, IA
5.5×income-to-rent ratio

82% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.