CostIndexUSA

Appleton, WI vs San Francisco, CA Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

More AffordableWI
Appleton
92.4
overall index
$1,125/mo rent
CA
San Francisco
115.6
overall index
$3,075/mo rent

Appleton is significantly cheaper than San Francisco — 25.1% lower overall cost of living.

To match an $80,000 salary in Appleton, you would need $100,100 in San Francisco. Calculate your salary ↓

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing+175.0%
Appleton
70.8
San Francisco
194.7
🛒 Groceries+15.7%
Appleton
93.8
San Francisco
108.5
🚗 Transportation+6.8%
Appleton
104.4
San Francisco
111.5
🏥 Healthcare+6.9%
Appleton
94.4
San Francisco
100.9
Utilities+90.5%
Appleton
90.6
San Francisco
172.6

Salary Equivalency Calculator

Enter your current salary in Appleton to see what you'd need to earn in San Francisco to maintain the same purchasing power.

$
Equivalent salary in San Francisco, CA
$100,100
$20,100 more needed in San Francisco

Formula: salary × (115.6 ÷ 92.4) = salary × 1.2511. Based on BEA Regional Price Parities.

Housing Market

Appleton, WI

Median Home Price
$333,000
Median Monthly Rent
$1,125
Housing Index
70.8
Price-to-Rent Ratio
24.7×

San Francisco, CA

Median Home Price
$1,090,000
Median Monthly Rent
$3,075
Housing Index
194.7
Price-to-Rent Ratio
29.5×

San Francisco has 175.0% higher housing costs compared to Appleton.

Income & Job Market

Appleton, WI

Median Household Income
$84,000
Per Capita Income
$47,900
Unemployment Rate
1.8%
Population
77,315
Top Industries
ManufacturingHealthcareFinanceRetailEducation

San Francisco, CA

Median Household Income
$127,800
Per Capita Income
$72,800
Unemployment Rate
5%
Population
873,965
Top Industries
TechnologyFinanceTourismHealthcareMedia

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Appleton, WI
6.2×income-to-rent ratio

84% of income left after rent (median)

San Francisco, CA
3.5×income-to-rent ratio

71% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.