CostIndexUSA

Santa Barbara, CA vs Wichita Falls, TX Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

CA
Santa Barbara
108.8
overall index
$2,275/mo rent
More AffordableTX
Wichita Falls
89.5
overall index
$1,200/mo rent

Wichita Falls is significantly cheaper than Santa Barbara — 17.7% lower overall cost of living.

To match an $80,000 salary in Santa Barbara, you would need $65,800 in Wichita Falls. Calculate your salary ↓

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing55.0%
Santa Barbara
151.4
Wichita Falls
68.2
🛒 Groceries10.8%
Santa Barbara
105.2
Wichita Falls
93.8
🚗 Transportation4.0%
Santa Barbara
105.3
Wichita Falls
101.1
🏥 Healthcare4.1%
Santa Barbara
95.3
Wichita Falls
91.4
Utilities43.9%
Santa Barbara
149.8
Wichita Falls
84.1

Salary Equivalency Calculator

Enter your current salary in Santa Barbara to see what you'd need to earn in Wichita Falls to maintain the same purchasing power.

$
Equivalent salary in Wichita Falls, TX
$65,800
$14,200 less needed in Wichita Falls

Formula: salary × (89.5 ÷ 108.8) = salary × 0.8226. Based on BEA Regional Price Parities.

Housing Market

Santa Barbara, CA

Median Home Price
$510,000
Median Monthly Rent
$2,275
Housing Index
151.4
Price-to-Rent Ratio
18.7×

Wichita Falls, TX

Median Home Price
$167,000
Median Monthly Rent
$1,200
Housing Index
68.2
Price-to-Rent Ratio
11.6×

Santa Barbara has 55.0% lower housing costs compared to Wichita Falls.

Income & Job Market

Santa Barbara, CA

Median Household Income
$91,200
Per Capita Income
$52,000
Unemployment Rate
6.1%
Population
88,255
Top Industries
EducationTourismTechnologyHealthcareBiotechnology

Wichita Falls, TX

Median Household Income
$63,500
Per Capita Income
$36,200
Unemployment Rate
2.7%
Population
104,553
Top Industries
MilitaryHealthcareManufacturingRetailGovernment

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Santa Barbara, CA
3.3×income-to-rent ratio

70% of income left after rent (median)

Wichita Falls, TX
4.4×income-to-rent ratio

77% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.