Appleton, WI vs Santa Rosa, CA Cost of Living
Data: BEA Regional Price Parities · Census ACS · 2024
Appleton is significantly cheaper than Santa Rosa — 16.7% lower overall cost of living.
To match an $80,000 salary in Appleton, you would need $93,300 in Santa Rosa. Calculate your salary ↓
Category Breakdown
Index values: 100 = U.S. national average. Higher = more expensive.
Salary Equivalency Calculator
Enter your current salary in Appleton to see what you'd need to earn in Santa Rosa to maintain the same purchasing power.
Formula: salary × (107.8 ÷ 92.4) = salary × 1.1667. Based on BEA Regional Price Parities.
Housing Market
Appleton, WI
- Median Home Price
- $333,000
- Median Monthly Rent
- $1,125
- Housing Index
- 70.8
- Price-to-Rent Ratio
- 24.7×
Santa Rosa, CA
- Median Home Price
- $770,000
- Median Monthly Rent
- $2,600
- Housing Index
- 139.6
- Price-to-Rent Ratio
- 24.7×
Santa Rosa has 97.2% higher housing costs compared to Appleton.
Income & Job Market
Appleton, WI
- Median Household Income
- $84,000
- Per Capita Income
- $47,900
- Unemployment Rate
- 1.8%
- Population
- 77,315
Santa Rosa, CA
- Median Household Income
- $100,700
- Per Capita Income
- $57,400
- Unemployment Rate
- 4%
- Population
- 178,127
Affordability at a Glance
Income-to-rent ratio: higher is better (more income relative to housing costs).
84% of income left after rent (median)
69% of income left after rent (median)
Related Comparisons
Appleton vs other cities
Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.
Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.
This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.