CostIndexUSA

Madison, WI vs San Francisco, CA Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

More AffordableWI
Madison
97.3
overall index
$1,625/mo rent
CA
San Francisco
115.6
overall index
$3,075/mo rent

Madison is significantly cheaper than San Francisco — 18.8% lower overall cost of living.

To match an $80,000 salary in Madison, you would need $95,000 in San Francisco. Calculate your salary ↓

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing+95.3%
Madison
99.7
San Francisco
194.7
🛒 Groceries+15.7%
Madison
93.8
San Francisco
108.5
🚗 Transportation+6.8%
Madison
104.4
San Francisco
111.5
🏥 Healthcare+6.9%
Madison
94.4
San Francisco
100.9
Utilities+92.2%
Madison
89.8
San Francisco
172.6

Salary Equivalency Calculator

Enter your current salary in Madison to see what you'd need to earn in San Francisco to maintain the same purchasing power.

$
Equivalent salary in San Francisco, CA
$95,000
$15,000 more needed in San Francisco

Formula: salary × (115.6 ÷ 97.3) = salary × 1.1881. Based on BEA Regional Price Parities.

Housing Market

Madison, WI

Median Home Price
$429,000
Median Monthly Rent
$1,625
Housing Index
99.7
Price-to-Rent Ratio
22.0×

San Francisco, CA

Median Home Price
$1,090,000
Median Monthly Rent
$3,075
Housing Index
194.7
Price-to-Rent Ratio
29.5×

San Francisco has 95.3% higher housing costs compared to Madison.

Income & Job Market

Madison, WI

Median Household Income
$82,100
Per Capita Income
$46,800
Unemployment Rate
2.2%
Population
269,186
Top Industries
EducationHealthcareGovernmentTechnologyFinance

San Francisco, CA

Median Household Income
$127,800
Per Capita Income
$72,800
Unemployment Rate
5%
Population
873,965
Top Industries
TechnologyFinanceTourismHealthcareMedia

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Madison, WI
4.2×income-to-rent ratio

76% of income left after rent (median)

San Francisco, CA
3.5×income-to-rent ratio

71% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.