CostIndexUSA

Myrtle Beach, SC vs Santa Cruz, CA Cost of Living

Data: BEA Regional Price Parities · Census ACS · 2024

More AffordableSC
Myrtle Beach
93.6
overall index
$1,700/mo rent
CA
Santa Cruz
109.9
overall index
$3,425/mo rent

Myrtle Beach is significantly cheaper than Santa Cruz — 17.4% lower overall cost of living.

To match an $80,000 salary in Myrtle Beach, you would need $93,900 in Santa Cruz. Calculate your salary ↓

Category Breakdown

Index values: 100 = U.S. national average. Higher = more expensive.

🏠 Housing+97.7%
Myrtle Beach
83.1
Santa Cruz
164.3
🛒 Groceries+9.2%
Myrtle Beach
96.3
Santa Cruz
105.2
🚗 Transportation+2.0%
Myrtle Beach
103.2
Santa Cruz
105.3
🏥 Healthcare+2.0%
Myrtle Beach
93.4
Santa Cruz
95.3
Utilities+73.5%
Myrtle Beach
88
Santa Cruz
152.7

Salary Equivalency Calculator

Enter your current salary in Myrtle Beach to see what you'd need to earn in Santa Cruz to maintain the same purchasing power.

$
Equivalent salary in Santa Cruz, CA
$93,900
$13,900 more needed in Santa Cruz

Formula: salary × (109.9 ÷ 93.6) = salary × 1.1741. Based on BEA Regional Price Parities.

Housing Market

Myrtle Beach, SC

Median Home Price
$334,000
Median Monthly Rent
$1,700
Housing Index
83.1
Price-to-Rent Ratio
16.4×

Santa Cruz, CA

Median Home Price
$1,091,000
Median Monthly Rent
$3,425
Housing Index
164.3
Price-to-Rent Ratio
26.5×

Santa Cruz has 97.7% higher housing costs compared to Myrtle Beach.

Income & Job Market

Myrtle Beach, SC

Median Household Income
$69,000
Per Capita Income
$39,300
Unemployment Rate
3.5%
Population
34,695
Top Industries
TourismHealthcareRetailReal EstateHospitality

Santa Cruz, CA

Median Household Income
$105,600
Per Capita Income
$60,200
Unemployment Rate
5.8%
Population
64,725
Top Industries
EducationTechnologyTourismAgricultureHealthcare

Affordability at a Glance

Income-to-rent ratio: higher is better (more income relative to housing costs).

Myrtle Beach, SC
3.4×income-to-rent ratio

70% of income left after rent (median)

Santa Cruz, CA
2.6×income-to-rent ratio

61% of income left after rent (median)

Data Sources: Bureau of Economic Analysis (BEA) Regional Price Parities 2024; U.S. Census Bureau American Community Survey (ACS); Bureau of Labor Statistics (BLS) Local Area Unemployment Statistics; Zillow Research.

Cost indices use 100 as the U.S. national average. Values above 100 indicate costs above the national average. Data is updated annually.

This data is for informational purposes only and should not be used as the sole basis for relocation or financial decisions.